Visually selling products is not an optional strategy anymore, it is an essential requirement for the modern world. For example, the most recent visual marketing statistics support this view, that images, videos, and graphics positively affect engagement levels, retention figures, and conversion rates. This article takes a closer look at the figures and tries to identify the trends that will dominate the aspects of visual marketing in the year 2024 And beyond.
Growth Of The Visual Content Marketing Trend
The brain can process visual data 60000 times faster than formulating words while posts that contain visuals are 94% more likely to be seen as opposed to those without. This fact highlights one of the most preferred studies—use of visual in marketing. Brands using good pictures and videos are most likely able to raise their audience eye balls and maintain the focus.
Video Content Dominance
Video content still reigns as the number one visual content type, and perhaps the most effective of all. For example, in 2024, 86% of businesses reported it is best prone to possible marketing technique video use, with the figure of 93% of marketers saying that it is an important factor in the activity. Hence, videos are also capable of increasing the level of understanding of intricate aspects of products and services offered and in some instances increase conversion rates of more than 80%, when used on sales pages.
Infographics Make Users Engage
Infographics helps to visualise complex information in the simplest and fastest manner, and this has led to its increased popularity. Recent statistics indicate that, in comparison with other types of content, infographics are liked and shared three times more on social media. With graphics, it’s easier for people to understand and remember information, and this, therefore, makes infographics a handy tool for content marketing.
AR and VR Marketing in Visual Strategies
While these two technologies are still at their infancy, augments reality and virtual reality have become a formidable force in the visual marketing industries. Statistics intimate that the AR segment alone Market is expected to be around 88.4 billion US dollars by the year 2026. Brand campaigns that leverage the use of AR/VR are witnessing better participation as these technologies exert immersive experience to the users.
Conclusion: Visual Marketing Trends And Recommendations For Improving Your Strategy
The most recent visual marketing data takes notice of this very aggressive development in the use of images, videos, infographics and AR/VR for engagement and conversions. With such insights, these will be able to rise up and develop marketing strategies in the current context where visual elements are dominant. Do not hesitate to boost your brand with visual marketing tools starting from today.