There is no doubt about the importance of mobile marketing as consumers are now using their mobile devices for a variety of activities especially shopping and entertainment. The market trends should always be followed and leveraged for any business to remain relevant, especially in adopting the latest trends in mobile marketing. The following article provides important statistics and trends that are influencing mobile marketing in the year 2024.
Mobile Usage Continues to Rise
Reporting back to 2024, there are more than 6.9 billion smartphone subscribers globally. There exists a more than 58% ratio of Mobile and internet usage as compared to general computer usage for web pages. This means, for the marketers, influencing mobile devices as the touch point is where it should be at. Mobile web design, advertising and any content that is consumable over mobile attracts interest and converts users beautifully.
Mobile Commerce Growth
This year’s White House Zoom people have agreed that by the end of 2024, m-commerce will take up to 72.9 percent of all sales turnover for all e-commerce websites. It has become a tendency not to visit stores and shops but rather to perform all purchases on the mobile device and that’s the reason for mobile shopping trends. Hence, in order to stay profitable, companies must make their sites adaptive, fast and with simple navigation and check-out procedures.
The Significance of the Mobile Content
According to studies, 70% of the consumers’ willingness to purchase a product greatly increases when brands, apps or websites are mobile responsive. This does not only imply the design of a website but also content thereof, for example, smaller paragraphed texts, greater font sizes, and simple to the touch buttons. Focus also needs to be placed on video since video content will be the most consumed on mobile devices.
Mobile Advertising Growth
Mobile advertising will remain on the upward trajectory, as the figure for mobile ad spending is expected to hit $290 billion by 2024. There has been an imperceptible shift, with more and more mobile ads yielding more click through than the desktop counterparts. To increase return on investment on such ads, there is need to create short and engaging ads that will appear on mobile devices.
Conclusion: Do not forget to update your Strategy on the Basis of New Mobile Marketing Statistics
Keeping on up-to-date with the most recent mobile marketing statistics offers good insights into what areas need concentration by such businesses. In as much as mobile optimization is concerned, mobile advertisement, and frustration free m-commerce, you can and continue to place yourself in the context of your changing audience and achieve optimum results. Resize your marketing strategy today and improve your competitive position in the mobile marketing environment.
