The content marketing discipline is still one of the most omnipresent and strongest components of digital strategies. With this, businesses have to know the latest trends in content marketing statistics and reload their approaches. This paper contains the latest trends and data, which will help you fine-tune your practices for the year 20204. Make Smarter Investment in Content Marketing As of 2024, 78 % of the surveyed companies have raised its level of commitments towards content marketing as they realize its potential in delivering return on investment through lead generation and loyalty building. This trend is predicted to continue as 84% of the marketers will increase budgets on content marketing over the next 12 months. For businesses, this means allocating a greater proportion of their investments towards the development of good content relevant to their targets. Rising Importance of Personalization 73% purchasing personalized presents, the better responses number is, however, 91% of the customers whose content offers are as per their liking will purchase from these brands. 78% of the engagement can be improved through personalization (offer and message targeting) while conversion can go up by as much as 20 % in the case of personalization of Web pages. It is a known phenomenon that personalization is gaining more and more costs and time because customers want objective treatment, their demand may not be general and this is a plaguing ambivalence for the marketers.
The Influence of Long-Lasting Content
Evergreen content (and yes, evergreen includes content that is not likely to become old in the near future) constitutes 45% of the online search traffic. For the reason that evergreen content is always bringing in visitors, marketers are more interested in producing this type of content for their audience. This type of content is easy to go viral among people and hence leads to increased traffic as well as better SEO results.
Trends of Content Distribution
LinkedIn, according to 63% of marketers, is the most useful social network for content marketing purposes, after which it is Facebook and Twitter. Still email remains one of the core distribution channels, providing an outstanding average ROI of 42:1. It is necessary for marketers to implement a content distribution strategy using various channels to ensure optimum engagement levels.
Conclusion: Improve your content strategy based on the latest content marketing numbers.
By keeping up with the trends of content marketing, it is much easier to know which decisions to make that are backed by facts in order to improve your strategy. Core around information, proposition, and eco system marketing networks. Let these numbers guide your marketing strategy and work for you even more in 2024.